The use of credit cards is closely connected to how well someone is doing financially. It has been associated with behaviors like excessive shopping and materialism. In India, there has been a recent increase in the number of credit cards issued. This research aims to study how Indian consumers...

Farmers in developing countries often lack access to timely and reliable information about modern technologies that are essential to improve agricultural productivity. The recent diffusion of mobile phones has the potential to overcome these barriers by making information available to those...

Customer is the king. It stands true as no business in any given conditions or circumstances can prosper without consumers. Consumer is the most important link and therefore the study of Consumer Behavior has gained importance over the last few decades. Every aspect of the business revolves...

The paper provides insights into factors driving customer preference in the financial services industry. In particular, it aims at understanding the role of Country of Origin (COO) (and also customer involvement) in brand choice behavior of Indian customers in selecting credit card services from...

The payment industry in India is rapidly revolutionizing. Economic growth has enabled India's 1.2 billion population to avail superior financial services compare to to their previous generations. There is availability of plethora of electronic payment services like credit cards, debit cards, net...