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India
Consumer behaviour
51
Konsumentenverhalten
50
Service quality
30
Customer satisfaction
28
Dienstleistungsqualität
25
Kundenzufriedenheit
22
Lieferantenmanagement
16
Supplier relationship management
16
Beziehungsmarketing
13
China
13
Relationship marketing
13
B-to-B-Marketing
9
Brand management
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Business-to-business marketing
9
Cross-cultural management
9
Firm performance
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Indien
9
Innovation
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Interkulturelles Management
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Markenführung
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Unternehmenserfolg
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Brand image
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Customer service
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Intercultural service encounters
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USA
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United States
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Cultural identity
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Emerging economies
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Hong Kong
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Hongkong
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Kulturelle Identität
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Markenimage
7
Schwellenländer
7
Innovation management
6
Innovationsmanagement
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Auslandsverlagerung
5
Confidence
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English
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Sharma, Piyush
9
Malik, Ashish
3
Laker, Benjamin
2
Arli, Denni
1
Gujral, Harpreet Singh
1
Gupta, Narain
1
Karakoti, Ajay
1
Kaur, Kamalpreet
1
Kingshott, Russel
1
Munjal, Surender
1
Pereira, Vijay
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Sardana, Deepak
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Temouri, Yama
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Journal of business research : JBR
3
International marketing review
1
Journal of euromarketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
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The journal of services marketing
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ECONIS (ZBW)
9
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1
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
2
Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush
- In:
The journal of services marketing
26
(
2012
)
5
,
pp. 352-364
Persistent link: https://www.econbiz.de/10009629142
Saved in:
3
Tourism policy and planning
Sharma, Piyush
-
2013
Persistent link: https://www.econbiz.de/10009783830
Saved in:
4
Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
Saved in:
5
Cultural influences on consumer ethnocentrism : a multi-country investigation
Sharma, Piyush
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 175-196
Persistent link: https://www.econbiz.de/10009384431
Saved in:
6
Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
2
,
pp. 285-306
Persistent link: https://www.econbiz.de/10008909561
Saved in:
7
From regional innovation systems to global innovation hubs : evidence of a Quadruple Helix from an emerging economy
Malik, Ashish
;
Sharma, Piyush
;
Pereira, Vijay
;
Temouri, Yama
- In:
Journal of business research : JBR
128
(
2021
),
pp. 587-598
Persistent link: https://www.econbiz.de/10012494518
Saved in:
8
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
9
Leveraging cultural and relational capabilities for business model innovation : the case of a digital media EMMNE
Malik, Ashish
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 270-282
Persistent link: https://www.econbiz.de/10013325607
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