Khare, Arpita; Khare, Anshuman; Singh, Shveta - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 236-256
Purpose – The purpose of this paper is to understand the moderating influence of Multi‐item List of Value (MILOV) on credit card attributes, age, and gender in credit use among Indian customers. The research examines the impact of “lifestyle” variables (convenience, use patterns, and...