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India
Consumer behaviour
10
Konsumentenverhalten
10
Viral marketing
4
Virales Marketing
4
Brand image
3
Brand management
3
Indien
3
Markenführung
3
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Social web
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Adoption
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Brand equity
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Buying Behavior
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Caring behaviors
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Children
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Collectivism
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College Students
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Conceptual structure
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Conspicuous consumption
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Consumer Buying Behavior
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Consumer based brand equity
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Consumer involvement
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Consumer-brand attribute
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Consumer-brand congruence
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Demographics
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Diffusion of innovation
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Khanna, Monica
2
Inderjit
1
Jadhav, Vilasini
1
Kamaljit Singh
1
Karandikar, Manisha
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Kumar, Krishan
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Yadav, Neha
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International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
South Asian journal of management : SAJM
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ECONIS (ZBW)
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Impact of relational collectivism on impulse buying for others
Khanna, Monica
;
Karandikar, Manisha
- In:
International journal of Indian culture and business …
7
(
2013
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10010254116
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2
A demographic study of online buying behavior among college students in Mumbai, India
Jadhav, Vilasini
;
Khanna, Monica
- In:
South Asian journal of management : SAJM
24
(
2017
)
4
,
pp. 11-34
Persistent link: https://www.econbiz.de/10011888092
Saved in:
3
Economic contribution of production and sales : an empirical study of the Indian automobile industry
Kumar, Krishan
;
Yadav, Neha
;
Kamaljit Singh
;
Inderjit
- In:
International journal of Indian culture and business …
32
(
2024
)
2
,
pp. 240-250
Persistent link: https://www.econbiz.de/10015064692
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