Local brands are rapidly emerging in food retail in Asia. However, it is not well understood what impact they have in domestic food markets. In a detailed case study of makhana in Bihar, one of the poorest states in India, we see the fast emergence - a doubling over five years leading to a share...

The growing use of social media is changing the consumer buying behavior across countries and regions. However, consumers in a developing region like Rajasthan are generally described as risk reluctant and hence the impact of social media on consumer online buying behavior is a pertinent topic...

The aim of this study is to analyze the influence of retailer equity on shoppers’ intention to purchase private labels from shoppers’ standpoint in the Indian large retailing. We conceptualize retailer equity comprises four dimensions-retailer awareness, retailer associations, perceived...

Businesses are increasingly relying on digital advertising options such as display and social media advertising. However, the insurance industry continues to lag behind other industries. A survey through a structured questionnaire was used to investigate consumer behavior, views of social media...

This study examines the factors that influence advertising on consumer-based brand loyalty focused on a sports shoe brand in Bhopal India which pointed to the advertisement, brand loyalty, brand trust, and perceived quality. The researcher carried out the analysis based on a quantitative...

Although India has made great strides in economic growth but despite that there exist huge inequality gap in society and people are still devoid of basic amenities. The benefits of growth post liberalization has been only limited to rich and middle class in India. Over 60% of the Indian...

The aim of this paper is to analyse consumers’ perception about private label products of Indian retailers and to examine the group difference between gender of the consumers and their perceptions towards private label product attributes. Total 345 samples are collected from consumers across...

This paper studies about the marketing strategies of Samsung. India is a potential market for mobile phone industry. Every mobile company sees India as 900 million mobile customers. But Indian per capita is very low. So the company manufacturing low cost mobile with various features can only...

Purpose: The purpose of this paper is to examine the dimensions of perceived risk, which influence consumers' purchase intention toward the retailers' private labels. Based upon the previous literature, majorly four dimensions of the perceived risk have been considered for the study. These...

Tourism, one of the fastest growing service economy sectors, has contributed directly as well indirectly for the socio-economic development of destinations around the globe. Novel paradigm of tea tourism has been identified as one niche Tourism segment enriched with potentiality to enhance the...