Kaur, Anupriya; Medury, Y. - In: Young Consumers 12 (2011) 1, pp. 27-38
Purpose – The primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions. Design/methodology/approach – Based on a survey administered to 346 parent‐child dyads, regression analysis and ANOVA analysis were...