The purpose of this paper is to visit the role of social media in attaining or/and sustaining competitive advantage. Not before some 5–10 years, especially in the Indian context, was social media this active and influential. Internet existed merely as a source of information; and nothing more....

The paper discussed on artificial intelligence (AI) inference in human resource management, especially in the recruitment process. The study aim is to know artificial intelligence swapping human involvement in the recruitment process in selected software companies in India. To get valid data,...

In this global era organizations are looking for organizational effectiveness and development with the help of information technology. In this connection organizations want to utilize their human resources and retain them at workplace. The implementation of information technology in their human...

Since the last decade, there has been a tremendous growth in the call center businesses in several metropolitan and urban cities in India. Mumbai city is no exception to this sudden boom. The call center businesses employ over 500,000 nascent employees in the age group of 18 – 28 yrs in...

21st century is acknowledged for its information outburst, technological innovation and also for transmission of such information through Human Resource Information System for successful functioning of organizations. HRIS facilitates retrieval of information quickly and accurately which allows...

Smart Homes system has gained a huge demand in last few years as they improve the standard of living and give user an easy life. Any house that is integrated with automated technology (i.e., has connectivity in nearly all devices) is called a smart home. The concept of smart home can be explored...

The paper explores the tool of Competitive Intelligence (CI) as an effective method of building one’s capability and focus and illustrates the benefits of gathering competitive intelligence by applying it on the top technology services firms in India. These results are then analysed in the...

Despite being a large and fastest emerging market, the existing landscape of social media research in and of India is not known. The literature is classified in two axes – level of analysis (people & society, platforms, and firms) and activities (features, tactics, management & measurement)....

The future in the services industry belongs to Artificial Intelligence (AI) driven machines, which is a major source of worry for the job market in India. Over 50% of India's GDP constitutes services, and it is a major source of employment for the skilled manpower of India. The research measures...