Although India has made great strides in economic growth but despite that there exist huge inequality gap in society and people are still devoid of basic amenities. The benefits of growth post liberalization has been only limited to rich and middle class in India. Over 60% of the Indian...

Sales people of an organization tend to exhibit different skills to complete the sales pitch, which sometimes may prove to be more effective. Their effectiveness is difficult to measure, unless a thorough primary survey is conducted on the field. The present competitive situation demands a...

The present research is about the factors influencing consumer purchase decision at the store outlet for branded apparels. This study explores the popularity of branded apparels and aims to find out if youth are attracted towards branded apparels or if they prefer non-branded apparels....

The business organizations have a propensity to show their performances by achieving greater sales performances in the field. In this, the role of sales force of high importance and the organizations are adopting dynamic marketing and selling strategies and implementing those strategies to their...

Objective – The role of knowledge management and competencies related to marketing skills are essential for Indian and Maldivian businesses, due to the emerging economy and globalization. This study therefore aims to identify the impact of marketing competencies on organizational performance...

This paper identifies the various competitive strategies being deployed by the market leaders, market challengers, market followers and market nichers of Indian hair colour industry. The paper tends to reflect the adopted strategies in powder based, cream based and henna based colourant...

Digital revolution in India has brought paradigm shift in the banking system and financial transactions due to online payment. Payment gateways, e-commerce applications and other benefits boost smartphone users towards digital transactions. This study focuses on identifying factors important for...

Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The study is aimed to find out impact of various dimensions of visual merchandising on impulse buying behavior of the customers visiting “Central...

The research paper observes the factors which the consumers consider while buying Private Label Brands (PLBs) from organized retail stores which have their presence all over India. The study is purely based literature review w.r.t PLBs in Fast Moving Consumer Goods (FMCG) category and entails...