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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

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Effect of information content and form on customers' attitude and transaction intention in mobile banking : moderating role of perceived privacy concern

Sreejesh, S.; Anusree, M. R.; Mitra, Amarnath - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1092-1113

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Discerning the antecedents determining empowerment of life insurance agents : an empirical examination

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Effect of information content and form on customers’ attitude and transaction intention in mobile banking

S., Sreejesh; M.R., Anusree; Mitra, Amarnath - In: International Journal of Bank Marketing 34 (2016) 7, pp. 1092-1113

Purpose Although research on mobile banking (M-banking) is an emerging field, the current understanding of the information characteristics of M-banking, such as information content and form and its impacts on customers’ attitude and transaction intention toward the same is limited....

Persistent link: https://www.econbiz.de/10014760882