Even before the onset of the 2008 global financial crisis and ongoing European debt crisis, much attention has been given to the re-emergence of the Asian giants, the People's Republic of China (PRC) and India. Both countries have attained unprecedented growth and economic development-PRC and...

India with its growing population is offering a huge business opportunity to the customer acquiring firms. As a result more firms are seeking ways to enter the gateway of India. It has been observed that the rise in country's GDP is increasing the disposable income of the Indians and thus...