Demand heterogeneity often makes it profitable for firms to price and promote goods and services differently in different market segments. When private consumption brings public benefits, this same heterogeneity can be used to target public subsidies. We explore the design of public–private...

Recent efforts to develop rice cultivars with drought-tolerance (DT) traits have resulted in the release of several varieties that demonstrate significant resiliency to drought stresses. In this paper, we use discrete choice experiments to examine farmers’ preferences for DT traits and explore...

Technology-driven gains in agricultural productivity and profitability can dramatically improve quality of life for the rural poor in developing countries. Extension efforts to disseminate agricultural technologies typically assume that farmers learn from early adopters who catalyze the...

Although there is ample evidence of differences in how and where men and women acquire information, most research on learning and household decisionmaking only considers access to information for a single, typically male, household head. This assumption may be problematic in developing-country...