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size to that of China. However, despite its faster population growth, India's slower pace of urbanisation and less …
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spend eleven percent less, after controlling for differences in permanent income and demographic composition of households …
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financial decisions do have cognitive influence. This is also true with the Indian households. This study has briefly identified … households' financial decisions. The study also establishes mental accounting as a second-order construct by using a hierarchical … given to Indian households. The study essentially analyses the influence of mental accounting in the financial decisions of …
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