This book focuses on the significant role of West African consumers in the development of the global economy. It explores their demand for Indian cotton textiles and how their consumption shaped patterns of global trade, influencing economies and businesses from Western Europe to South Asia. In...

Everyone has seen many products or services on which there is a huge discount which is offered by a large number of players. It is unbelievable to see how these products and services are offered at throwaway prices. Predatory pricing is a strategy whereby a powerful organization with deep...