Besides other things, the effect of COVID-19 pandemic is evident in income and consumption pattern of the households. Income loss, fear of infection and movement restrictions has not only altered the amount and pattern of spending but has also changed the shopping behaviour of the consumers. In...

Abstract The purpose of this study is to understand India's demography, level of income, and consumption profile in contemporary times. It further aims at identifying the impact that e-commerce ventures can have on the consumption pattern of a developing nation with a great population....

The COVID-19 pandemic has recently become a threat all across the globe with the rising cases every day and many countries experiencing its outbreak. According to the WHO, the virus is capable of spreading at an exponential rate across countries, and India is now one of the worst-affected...