Free market advocates consider consumer choice unambiguously welfare-enhancing but consumers are often unable to make choices aligned with their well-being, and being disempowered might sometimes drive preference for products with questionable impact. We contribute to this debate on corporate...

Firms serving base-of-the-pyramid markets often employ community-mediated exchange strategies that build and maintain exchange relationships with customers collectively, through community interactions. Prior research suggests that such strategies may engender positive peer influence that leads...