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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
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Would shaming or instilling hope in Indian bystanders lead to positive reporting intentions? : examining the impact of emotional appeals and perceived social support in domestic vi...
Muralidharan, Sidharth; La Ferle, Carrie - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 228-246
Persistent link: https://www.econbiz.de/10013205211
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Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, … - In: Journal of promotion management : JPM 24 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
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Studying the impact of religious symbols on domestic violence prevention in India : applying the theory of reasoned action to bystanders' reporting intentions
Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 609-632
Persistent link: https://www.econbiz.de/10011882040
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Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin - In: Journal of advertising 48 (2019) 5, pp. 555-568
Persistent link: https://www.econbiz.de/10012201505