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Experiencing flavourful fun : delighting customers the RB way

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Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India : An Exploratory Study

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The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier- III cities towards the malls. Exhaustive...

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Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities

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Managing shopping experience through mall attractiveness dimensions

Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 4, pp. 634-649

Purpose The purpose of this paper is to understand the dimensions of mall attractiveness for Indian shoppers from the metro cities of New Delhi, Kolkata, Chennai and Mumbai; and subsequently investigate the effect of these dimensions on shoppers’ mall experience. Design/methodology/approach A...

Persistent link: https://www.econbiz.de/10014675397