In this study, the domain specific framework developed by Verbeke et al. (2004) has been applied to identify the dimensionality of Emotional Competence (EC) skills of Indian salespeople. An effort has been made to identify the EC proficiencies of salespeople of India. A random sample of 480...

Indian corporations have a major role to play in nation building because of their impact on the Indian stock market. Nation building is contingent on the sound principles of corporate governance, as corporate performance is dependent upon corporate governance practices. The objective of this...

The paper explains the concept of outsourcing and its manifestations. The origin, rationale and arguments for and against offshore outsourcing have been discussed. Indian experience as provider of outsourcing services and reasons for Indian success have been explained with a strong case for...

This study identifies the predictors of Indian consumers’ attitude-toward-advertising-in-general, using an inventory of 28 belief statements developed by Pollay and Mittal (1993). The population for the study comprised the general public from 7 North Indian States (Punjab, Jammu & Kashmir,...

The higher education sector in India is opening up. Government wants to increase the gross enrolment ratio from around 12% at present to 30% by 2020 and will need around 800 additional universities. For this, government is promoting private investment in higher education by allowing the setting...

Twenty five SME exporters of sports goods joined hands together voluntarily and created the Sports Goods Foundation of India (SGFI) in 1998 as an NGO. It is a non-profit making organisation committed to the prevention and rehabilitation of child labour in the sporting goods industry. Today SGFI...

This paper identifies the belief dimensions for Indian consumers’ attitude toward advertising. A sample of 873 consumers including 458 males and 415 females has been drawn from North Indian States and Union Territories. The 28 belief statements in Pollay and Mittal Model of attitude toward...

Attitude toward advertising is one of the main antecedents of attitude toward advertisements; which in turn affect the feelings of consumers about products or brands. The present study measures the public attitude toward advertising in general (Ag) as well as toward the ‘institution of...