Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"India"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The mediating role of brand cr...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
India
Advertising effects
4
Celebrity endorsement
4
Celebrity-Werbung
4
Werbewirkung
4
Advertising
3
Cointegration
3
Consumer behaviour
3
Credibility
3
Glaubwürdigkeit
3
Konsumentenverhalten
3
Werbung
3
Artificial Neural Networks (ANNs)
2
Beziehungsmarketing
2
Brand management
2
Estimation
2
Estimation theory
2
Forecast error variance decomposition
2
Forecasting model
2
Impulse response function
2
Indien
2
Knowledge Management System (KMS)
2
Knowledge management
2
Kointegration
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Neural networks
2
Neuronale Netze
2
Prognoseverfahren
2
Relationship marketing
2
Schätztheorie
2
Schätzung
2
Vector autoregression
2
Wissensmanagement
2
Account receivables
1
Agriculture
1
Analysis of variance
1
Bankgeschäft
1
Banking services
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Banerjee, Neelotpaul
2
Siddhanta, Somroop
1
Singh, Ramendra Pratap
1
Published in...
All
Global business review
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
2
An empirical investigation on the impact of marketing communication expenditure on firms' profitability : evidence from India
Banerjee, Neelotpaul
;
Siddhanta, Somroop
- In:
Global business review
16
(
2015
)
4
,
pp. 609-622
Persistent link: https://www.econbiz.de/10011409493
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
