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As domestic markets have become saturated, multinational corporations (MNC) are turning their attention to international markets to increase their market share, revenues and their profits. MNCs activities have become increasingly global in scope, whereby going abroad is crucial if they are to...
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Growth of e-commerce in India is posing significant legal and regulatory challenges. Deficiencies exist despite significant amendments and introduction of secondary legislation. This paper has been written with an object to highlight deficiencies in information technology legislation governing...
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Despite of rich perceived service quality (PSQ) research in online context there is no known study which has comprehensively explored difference in PSQ within webographic characteristics (WC) of e-shoppers. With the said objective, an online survey has been administered to 308 respondents, who...
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Thoughtful insights on business model components of top e-retailers based in India have been achieved through content analysis of reliable books, reports, journals and the web. Six major e-retailers are compared on the basis of monthly traffic data obtained from similarweb.com. It is observed...
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