Private brands are those manufactured or provided by one company for offer under another company's brand. They are often positioned as lower-price alternatives to national brands, and they are helping retailers to build sustainable relationships with their customers. The objective of this...

Fast Moving Consumer Goods like soaps, shampoos, detergents, biscuits etc and Grocery items are the basic needs for which consumer goes very frequently to the market. As we all know that now a days organized format of retail sector also exists along with the traditional format of retail sector...