The role of marketing and Advertisement is never the same. The spectrum of Marketing includes systematic planning, execution activities to produce and sell the product or services, whereas advertisement is just to retain their customers by reminding them about the product continuously and...

This research was conducted immediately after the launch of 'Digital India Campaign' by Indian Prime Minister Narendra Modi. The quantitative approach with survey method and questionnaire as tool were employed to collect the primary data. Purposive sampling method was used, wherein college going...

The Indian concept of communication in Indian life has been interesting and absorbing since ancient times. However, in the modern concept, international communication and dialogue are loudly spoken, which is deeply rooted in Indian consciousness and prosperity. The availability of knowledge in...

Media has been quoted as the fourth pillar of democracy. a free and fair system of bringing facts to light is what makes media exceptionally vulnerable to the duress of market forces and expectations of people. In a crisis of the degree of the pandemic, the media has an extraordinary role to...