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Realising the Transformation of Customer Purchase Behaviour : Assessment of Impact of Social Media on Purchasing Behavior of Consumers in India
Kumar, Vinay; Varma, Manishkumar; Sangvikar, Balkrishnan; … - 2020
Social media has changed the business forms for many industries and organisations. The domain of the influence of social media on consumer behaviour is a relatively young area of study. Today, communication is an essential means for organisations and businesses in the market to manage the...
Persistent link: https://www.econbiz.de/10014032329
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Consumer Behaviour Towards Social Media Advertising : A Comparative Analysis of Companies in the Life Insurance Sector in India
Pareek, Manoj; Dua, Nikita; Mittal, Monika - 2022
in India. The Insurers were Pramerica Life Insurance, Max Life Insurance, HDFC Life Insurance, and ICICI Prudential Life …
Persistent link: https://www.econbiz.de/10014085422
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Psychographic Segmentation of Indian Urban Consumers
Kumar, Rohit Vishal - 2014
Since 1991, India is emerging as a key destination for marketers from across the globe. However, littlework of …
Persistent link: https://www.econbiz.de/10013069706
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Trapping Fake Discounts as Drivers of Real Revenues : A Case Study on the Consumer’s Behavior in India
Hawaldar, Iqbal Thonse - 2020
environment. A common, but unsustainable practice in India is to increase the selling price and then offer a discount on the … product. Increasing sales based on fake discount pricing strategy is a primary business development objective in India. The … Indian e-commerce portals and from popular brick and motor outlets of tier 2 and tier 3 cities in India. The empirical …
Persistent link: https://www.econbiz.de/10012844889
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An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing
Rehman, Anis ur - 2017
The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors … structure, their infrastructure etc. The study also includes the growth of Internet in India, the features attracting most of …
Persistent link: https://www.econbiz.de/10012958218
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An Empirical Study of Perception of Women Consumers Towards Internet Marketing in Lucknow Region
Rehman, Anis ur - 2017
in India provides an emerging prospect for online retailers. If online retailers know the factors affecting women … ones.In the present work an effort is made to study the potential of Internet Marketing in India. In this study various … dimensions of online shopping as perceived by women consumers in India are identified and the different demographic factors are …
Persistent link: https://www.econbiz.de/10012958257
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Indian - An Untapped Market for Halal Products
Hassan, Yusuf - 2019
India has over 180 million Muslim population which makes it an ideal marketplace for halal products. However, not much … research has been done to understand the opportunities and challenges pertaining to Halal business in India. The purpose of …
Persistent link: https://www.econbiz.de/10012893343
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Cause-Related Marketing in India : Effect of Cause Involvement on Purchase Intention
Aggarwal, Vivek - 2019
Research into consumer responses to cause-related marketing (CrM) has grown in recent years. Through CrM social or environmental commitment of companies can be visible to its consumers and at the same time enhance brand equity and sales by differentiating their brands on the basis of association...
Persistent link: https://www.econbiz.de/10012866055
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Consumer Attitude towards Online Shopping in Selected Regions of Gujarat
Bhatt, Ashishkumar - 2019
The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the …
Persistent link: https://www.econbiz.de/10012858542
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Consumers Buying Behaviour From Traditional Mom and Pop Stores to Modern Large Format Retail Outlets, With Special Reference to Kottayam District, Kerala, India
Krishnan, Ajai - 2019
market and is expected to expand by an impressive 29.7 percent CAGR to reach Rs.4,87,423 crore ($88.3 bn) in 2015 (India … Retail Report 2013). But the organised retailing in India is still at a burgeoning stage. The last few years has seen a mount …
Persistent link: https://www.econbiz.de/10012858902