Kumar, K. Nirmal Ravi; Mishra, S. N.; Shafiwu, Adinan … - In: Cogent economics & finance 11 (2023) 1, pp. 1-22
participation being a primary factor. In this paper, we integrate farmers' adoption decision of a new variety of chilli crop ("Teja …, the employed Triple-Hurdle Model (THM) integrates adoption decision of "Teja" variety of chilli, e-Market Participation … Pradesh, India. Our results, showed that the drivers of "Teja" variety adoption, e-market participation, and e …