Nokia tops the list this year among India's most trusted brands. The purpose of this research is to analyze the influence of brand personality of NOKIA to perceived quality. Approximately 214 respondents from a well known management institute are selected for this purpose. Respondents are asked...

Indian banking sector is growing rapidly and is expected to enjoy even better growth opportunities in the evolving future. Retail banking has always been prevalent in various forms ever since the evolution of banking. Retail lending in India is becoming an important segment of bank credit. It...

This paper identifies the various competitive strategies being deployed by the market leaders, market challengers, market followers and market nichers of Indian hair colour industry. The paper tends to reflect the adopted strategies in powder based, cream based and henna based colourant...

We examine the profitability and implications of online discount vouchers, which is a new marketing tool that offers consumers large discounts. Consumer pay a part of the total amount in advance for the service or product they want to buy. We would also make use of a theoretical framework...

Purpose: The study examines branding in business markets in India. The objectives of the study were to understand the importance of branding, the brand hierarchy, the purpose of branding, and the brand-building tools used in business marketing.Method: The study was exploratory in nature. Data...

The 2nd fastest growing economy in the world, the 3rd largest economy in terms of GDP in the next 5 years, India tops A T Kearney's list of emerging markets for global retailers. India also tops the annual list of most attractive countries for international retail expansion, according to A.T....

Since 1991, India is emerging as a key destination for marketers from across the globe. However, littlework of relevance has been undertaken to understand the Indian Consumers. It is believed that the Indian metropolitan consumers are fairly homogeneous in nature. In this paper, we report the...

An abstract condenses a longer piece of writing while highlighting its major points, concisely describing the content and scope of the writing, and reviewing the content in very abbreviated form. A research abstract concisely states the major elements of a research project. It states: purpose,...

Indian market is dominated by Public Sector Oil Marketing Companies in the marketing of petroleum products and the customer behavior that has intrigued the marketers has been lack of customer brand loyalty. Today marketing of petrol has changed from what it was and petrol is on its way to...