Avenues to earn money -- Freelancing your way to freedom -- Networking as a freelancer -- Affiliate marketing -- Building blocks for customer centricity -- Salesmanship in affiliate marketing -- Product selection in affiliate marketing -- Leveraging affiliate networks -- Learn to play by SEO...

Individual celebrities or “human brands” in fields ranging from sports to art to politics use social media platforms to connect and engage with their audience. We analyze the effects of the content generated by human brands (referred to as human brand generated content) on the popular social...