Naim, Mohammad Faraz; Lenka, Usha - In: International Journal of Human Capital and Information … 8 (2017) 3, pp. 29-48
The study examines the influence of social media on Gen Y employees' engagement. Hypotheses are developed to explain … the influence of social media on Gen Y employees' engagement. A sample of 256 Indian Gen Y employees from IT industry … has a significant positive effect on Gen Y employees' engagement. It is revealed that social media moderates the …