Alur, Sivakumar; Schoormans, Jan P.L. - In: International Journal of Retail & Distribution Management 41 (2013) 3, pp. 189-200
Purpose – Retailers' new product acceptance in base of pyramid (BoP) markets is crucial to marketers in this segment. This paper seeks to develop propositions for research on factors that affect retailers in new product introduction. The propositions also aim to make a distinction between...