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the GLOBE study (and similarly the ordinal scale by Hofstede) suggest a level of accuracy and absoluteness which could not …Purpose – The cultural dimensions of the Hofstede and Global Leadership and Organizational Behavior Effectiveness … (GLOBE) studies are often used to capture cultural differences and operationalize them in academic research, corporate …
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propositions based on Hofstede's cultural framework, Indian companies provide more disclosure in their chairperson's report than …. Originality/value – Using India and New Zealand, two countries with significant cultural differences, according to Hofstede … is gaining popularity across the globe. …
Persistent link: https://www.econbiz.de/10009350143
Purpose – Factors such as globalization and market size have made India a major consideration for multinational firms and their salespeople. Despite the appeal of the market, the majority of theories and empirical studies of sales have been based on Western thought and within a Western...
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‐cultural communications that most blunders in international marketing occur. Using Hofstede′s four discussions of culture, this article …
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Explores the universality of Belk’s concept of situational variables in their relationship with consumer purchase within two different cultures. Considers the relationship of five empirical dimensions with two measures of consumer purchase behaviour. The five empirical manifestations of the...
Persistent link: https://www.econbiz.de/10014827741
Purpose – The purpose of this paper is to find out whether a global advertisement will be effective and how it is perceived; is it affected by consumers' age, education, religion besides collectivism, and individualistic behavior? Design/methodology/approach – Descriptive research involving...
Persistent link: https://www.econbiz.de/10014788183