Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International Journal of E-Business Research (IJEBR) 14 (2018) 2, pp. 87-101
Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different...