Sri Lanka and India have a bilateral free trade agreement that spans twenty years, and although exports from Sri Lanka to its large neighbouring market has grown over time, the market entry performance has been somewhat lacklustre. Yet, the success of some Sri Lankan firms holds useful insights...

The tyre industry in India grew slowly until the 1970's when there was a spurt of companies entering the market. During 1920's a few multinationals like Firestone, Goodyear and Dunlop entered the market as trading companies. There were no manufacturing facilities in India. Subsequently after...