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Globalisation, market and rural consumers
Misra, Suresh (ed.); Chadah, Sapna (ed.) - 2018
Persistent link: https://www.econbiz.de/10011994597
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Factors affecting consumers' green product purchase decisions
Kumar, Prashant; Ghodeswar, Bhimrao M. - In: Marketing intelligence & planning 33 (2015) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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Gender-based differences in consumer decision-making styles : implications for marketers
Mehta, Ritu - In: Decision : official journal of Indian Institute of … 47 (2020) 3, pp. 319-329
Persistent link: https://www.econbiz.de/10012419199
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Shaping consumers' perceptions in innovative ways : an exploratory study on Guerrilla marketing
Gupta, Harshita; Saumya Singh - In: International journal of business and emerging markets … 12 (2020) 2, pp. 152-178
Persistent link: https://www.econbiz.de/10012250423
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Researching marketing decisions : the Indian context
Mehta, Ritu (ed.) - 2019
Persistent link: https://www.econbiz.de/10012013878
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A crystallized exposition on Indian Muslim's attitude and consciousness towards halal
Potluri, Rajasekhara Mouly; Ansari, Rizwana; Khan, … - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011659458
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Understanding consumer sentiments towards marketing : an investigation in Indian context
Jain, Sanjay K.; Goel, Parul; Jain, Sonali - In: Vision : the journal of business perspective 28 (2024) 2, pp. 210-224
Persistent link: https://www.econbiz.de/10014634405
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Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya - In: Journal of strategic marketing 32 (2024) 3, pp. 333-357
Persistent link: https://www.econbiz.de/10014553256