women making decisions regarding skin whitening products widely available in emerging markets. Specifically, we … experimentally examine whether or not being in a state of psychological disempowerment influences Indian women's preference for skin … unique to women, and are particularly prominent among those women who use skin whitening products regularly. Implications for …

This is a comparative study of shopping preferences by women in the US and India, looking at whether cultural factors … influence the shopping pattern and preferences. The growth in women’s education and disposable income, has led to a consequent … rise in affluence and spending habits among women across the globe. This study examines the shopping behaviour of women …