Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian...

International Insurance Markets: Between Global Dynamics and Local Contingencies—An Introduction -- The United States Insurance Market: Characteristics and Trends -- The Japanese Insurance Market and Companies: Recent Trends -- The UK Insurance Industry—Structure and Performance -- The...