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Rural marketing : indian perspective
Singh, Awadhesh Kumar; Pandey, Satyaprakas - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10004884238
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CSR in SMEs : exploring a marketing correlation in Indian SMEs
Vancheswaran, Annapurna; Gautam, Vinayshil - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10008987941
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Challenges faced by small and medium size rural retailers in India : an empirical study using factor analysis
Haldar, Piali; Gupta, S. L. - In: GITAM journal of management : a quarterly publication … 13 (2015) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10011398059
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Smart marketing : a way out of smallness of MSMEs
Gulati, Mukesh; Agasty, Samgeeta - In: Research bulletin / The Institute of Cost Accountants … 41 (2015/2016) 4, pp. 112-128
Persistent link: https://www.econbiz.de/10011556180
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Strategic management for brand promotion
Miller, Adan (contributor) - 2012
Persistent link: https://www.econbiz.de/10009681647
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Growth and prospects of small scale industries
In: Quarterly economic report of the Indian Institute of … 34 (1991) 4, pp. 29-37
Persistent link: https://www.econbiz.de/10001122653
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An empirical study of marketing of SMEs in the tourism sector
Yaja, Millo; Kumar, Anuj - In: Small enterprise research 28 (2021) 3, pp. 314-328
Persistent link: https://www.econbiz.de/10012801748
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Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.; Velnampy, T.; Rajumesh, S. - In: New horizons in management, leadership and …, (pp. 57-79). 2021
Persistent link: https://www.econbiz.de/10012582305
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Strategic Marketing and Innovation for Indian MSMEs
Srinivasan, R. - 2017
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a … strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in … organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any …
Persistent link: https://www.econbiz.de/10012397783
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Why do Indian SMEs fail and succeed? : insights from auto-component industry
Nandkeolyar, Dilip; Pandey, Neeraj; Kiran, Ravi; Kumar, … - In: International journal of Indian culture and business … 15 (2017) 1, pp. 82-99
Persistent link: https://www.econbiz.de/10011845630