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Indien
Consumer behaviour
6
Konsumentenverhalten
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Einzelhandel
3
Retail trade
3
Retailing
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Beziehungsmarketing
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Brand image
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Co-creation
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Cognition
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Customer experience
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Customer value
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Emotion
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India
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Markenimage
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Music
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Retail experience
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Retail store
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Scale development
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Service experience
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Advertising effects
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Brand familiarity
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Celebrity endorsement
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Celebrity-Werbung
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Consumption
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Customer integration
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Customer satisfaction
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Designation of origin
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Dienstleistungsqualität
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Herkunftsbezeichnung
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Kognition
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Kundenintegration
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Bagdare, Shilpa
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Roy, Subhadip
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Journal of global marketing
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Services marketing quarterly
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ECONIS (ZBW)
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The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
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2
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
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