Employee attrition is the biggest problem across the sector. Considering growth rate of hospitality industry, the requirement of manpower is huge in the sector, but the sector witnesses considerable attrition. The attrition rate amongst the employees who havent completed 1 year in the...

The current research adds to the employee branding literature by building a conceptual framework to identify key employee branding dimensions in the context of the Indian hospitality industry that has been overlooked by the previous literature. A survey-based approach is employed on a sample of...