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Indien
Consumer behaviour
10
Konsumentenverhalten
10
Viral marketing
4
Virales Marketing
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Higher education institution
2
Hochschule
2
India
2
Relationship marketing
2
Social Web
2
Social web
2
Students
2
Studierende
2
Adoption
1
Brand equity
1
Brand-image dimension
1
Buying Behavior
1
Caring behaviors
1
Children
1
Collectivism
1
College Students
1
Conceptual structure
1
Conspicuous consumption
1
Consumer Buying Behavior
1
Consumer based brand equity
1
Consumer involvement
1
Consumer-brand attribute
1
Consumer-brand congruence
1
Demographics
1
Destination preference
1
Diffusion of innovation
1
ELM model
1
EWOM
1
Economics department
1
Electronic Word of Mouth
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Khanna, Monica
2
Jadhav, Vilasini
1
Karandikar, Manisha
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International journal of Indian culture and business management
1
South Asian journal of management : SAJM
1
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ECONIS (ZBW)
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1
Impact of relational collectivism on impulse buying for others
Khanna, Monica
;
Karandikar, Manisha
- In:
International journal of Indian culture and business …
7
(
2013
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10010254116
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2
A demographic study of online buying behavior among college students in Mumbai, India
Jadhav, Vilasini
;
Khanna, Monica
- In:
South Asian journal of management : SAJM
24
(
2017
)
4
,
pp. 11-34
Persistent link: https://www.econbiz.de/10011888092
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