In the Indian state of West Bengal, potato farmers sell to local middlemen because they lack direct access to wholesale markets. In high-frequency farmer marketing surveys we find that farmers are poorly informed about wholesale and retail prices, and there is a large gap between wholesale and...

Globalization led to a radical change in agri-business industry. The taste and preference of consumers which ever since remained divergent in nature, started converging. Mom and pop stores started conceding ground to the big retail chains. The homogeneity of demand and dominance of structured...