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Does age affect relationships between customer's attitude, CRM knowledge, satisfaction and relationship share in hotels?
Maggon, Mohita - In: International Journal of Hospitality and Event Management 2 (2018) 1, pp. 38-69
Persistent link: https://www.econbiz.de/10012179593
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Relative importance of service value by customer relationship stages : evidence from the Indian retail banking
Ponnam, Abhilash; Paul, Rik - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 319-334
Persistent link: https://www.econbiz.de/10011707953
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"How does customer perception of salespeople influence the relationship? A study in an emerging economy"
Arditto, Luis; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238384
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Managing consumer loyalty through acquisition, retention and experience efforts : an empirical study on service consumers in India
Singh, Jagwinder; Saini, Shivani - In: Vision : the journal of business perspective 20 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011582220
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Effect of consumers' perceived risk on relationship marketing for m-shopping in India : the moderated mediation role of demonetisation
Bhat, Ishfaq Hussain; Gupta, Shilpi - In: Global business & economics review 27 (2022) 3, pp. 281-302
Persistent link: https://www.econbiz.de/10013453822
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Forerunners and outcomes of brand loyalty : a study of young consumers in Pakistan
Raza, Aleem; Akram, Mubasher; Asif, Muhammad - In: The journal of business and economic studies 25 (2021) 2, pp. 29-45
The purpose of this study was to empirically examine the consolidative conceptual model which tests the effect of perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on positive WOM. The study adopted a quantitative...
Persistent link: https://www.econbiz.de/10012938842
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Linking Brand Engagement to Customer-Based Brand Equity and Role of Brand Experience, Brand Personality, and Brand Affect : A Case of Automobile Market of Pakistan
Farhat, Kashif - 2021
affect. The data was collected from 426 automobile customers in Pakistan through multistage cluster sampling technique. PLS …
Persistent link: https://www.econbiz.de/10013233249
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Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Saleem, Muhammad Abid; Zahra, Sadaf; Ismail, Hina - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 411-430
Persistent link: https://www.econbiz.de/10011593803
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Relationship between internet banking service quality, e-customer satisfaction, and loyalty : a comparative study of India and Pakistan
Patel, Ritesh Jayantibhai; Mishra, Anand Kumar; … - In: Journal of central banking theory and practice 13 (2024) 2, pp. 213-228
and Pakistan, as both are emerging economies. This study intends to fill the void and adds to the literature on internet …
Persistent link: https://www.econbiz.de/10014581569
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Designing and validating customer loyalty construct for the banking sector (evidence from Pakistan)
Saif, Naveed; Khan, Muhammad Tahir; Khan, Irfan Ullah; … - In: International journal of business excellence : IJBEX 28 (2022) 3, pp. 397-418
Persistent link: https://www.econbiz.de/10014234695