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Marketing strategies in the microfinance sector : a case study on Hand in Hand Microfinance Pvt. Ltd.

Jayashankar, Priyanka; Goedegebuure, Robert V. - In: The IUP journal of marketing management : IJMM 11 (2012) 3, pp. 64-78

Persistent link: https://www.econbiz.de/10009660064

Marketing strategies and social performance outcomes : a field study on MFI clients

Jayashankar, Priyanka; Goedegebuure, Robert V. - In: The IUP journal of marketing management : IJMM 10 (2011) 2, pp. 7-32

Persistent link: https://www.econbiz.de/10009237015

Marketing Strategies in the Microfinance Sector : A Case Study on Hand in Hand Microfinance Pvt. Ltd

Jayashankar, Priyanka - 2012

The microfinance sector in Southern India has evolved to be more competitive. The Southern Indian state of Tamil Nadu, which has spawned several Self-Help Groups (SHGs), is a home to a wide range of Non-Governmental Organisations (NGOs) and Microfinance Institutions (MFIs). As more players, both...

Persistent link: https://www.econbiz.de/10013098172

What are the lessons from nature for doing well and doing good in different environments? : a hybrid perspective of microfinance and slow money

Jayashankar, Priyanka; Ashta, Arvind; Rasmussen, Mark - In: Strategic change 27 (2018) 6, pp. 523-538

Persistent link: https://www.econbiz.de/10011973356