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Indien
Advertising effects
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Celebrity endorsement
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Celebrity-Werbung
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Werbewirkung
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Advertising
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Cointegration
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Consumer behaviour
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Credibility
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Impulse response function
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India
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Knowledge Management System (KMS)
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Kointegration
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Markenführung
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Marketing management
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Marketingmanagement
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Neural networks
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Neuronale Netze
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Prognoseverfahren
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Relationship marketing
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Schätztheorie
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Schätzung
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Vector autoregression
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Wissensmanagement
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Account receivables
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Banerjee, Neelotpaul
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Siddhanta, Somroop
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Singh, Ramendra Pratap
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Global business review
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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An empirical investigation on the impact of marketing communication expenditure on firms' profitability : evidence from India
Banerjee, Neelotpaul
;
Siddhanta, Somroop
- In:
Global business review
16
(
2015
)
4
,
pp. 609-622
Persistent link: https://www.econbiz.de/10011409493
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