The tourism industry has been applauded for being the sunrise industry for its continuous growth and potential to alleviate poverty. India is a country with diverse untapped tourism resources and also, a country that has suffered from persistent poverty. Hence, the tourism sector can act as a...

Community participation in various stages of tourism development cannot be neglected for any type of destination to be flourished, as the new forms of tourism seek both the satisfaction of tourists as well as the locals. Moreover, involving the local people in destination planning, creating...

Rural Tourism exhorts tourists to spend quality time in a nuanced fashion by engaging them in different ethnic, indigenous and aesthetic practices in rural areas. The stresses generating from urban life and the detachment and distance from natural environment occasionally provoke the urbanites...

The tourism and hospitality industry in a service sector is nothing but consuming services and gaining new experiences. The success or failure of this industry depends on the quality of services available at the destination. At present, tourism has become a booming industry in India and there...

Heritage Tourism has emerged as a catalyst for economic growth thanks to its ability to create alternative jobs, induce developed infrastructures and increase the flow of both domestic and foreign tourists which result in regional as well as national growth. India, a country blessed with...

Eco tourism is a new concept that supports the environmental conservation among local people, and also provides employment opportunities to them. Today, eco tourism is the emerging concept among tourists and encourages the development of tourism without degrading environment and natural...

MSME's across the country which depends on cash transactions and not on electronic cash transactions bore the brunt of the demonetization policy declared on November 8, 2016. This study analyses the regulations which were originally enforced, then altered and reintroduced in a different format...

In the process of unlocking India after the COVID-19 outbreak, the Indian tourism and transport industry is resuming to revive the economy. In this scenario, it is substantial to examine the impact of Covid-19 pandemic on the travel pattern of the Indians. At the same time, making public...

The tourism and hospitality industry in a service sector is nothing but consuming services and gaining new experiences. The success or failure of this industry depends on the quality of services available at the destination. At present, tourism has become a booming industry in India and there...

Branding is considered as one of the most efficient tools for marketers promoting destinations. In the contemporary era of cutthroat competition, marketers strive hard to position their products such that they meet the expectations of a niche market that no other brand is serving. In this...