Change management is a better or smarter approach to initiate a change via behavioral aspects. As it is the power to innovate which is a unique strength for companies, the need for strategies to tackle change management within the firm is evident. This work demonstrates how a firm can learn...

Papers presented at the National Conference in Honour of K.N. Raj, economic planning advisor, and economics professor from India; conference held in 2004 at St. Thomas College, Trichur, in the state of Kerala, India; honorary volume