Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is required. Marketing can be used as a tool to promote sustainability and...

With growing number of organizations offering wide range of choices across the industry made today's market more competitive than ever before. Fueled with LPG (Liberalization, Privatization and Globalization), the entry of multinationals encouraged the domestic organizations to move from...

Digital revolution in India has brought paradigm shift in the banking system and financial transactions due to online payment. Payment gateways, e-commerce applications and other benefits boost smartphone users towards digital transactions. This study focuses on identifying factors important for...

India has over 180 million Muslim population which makes it an ideal marketplace for halal products. However, not much research has been done to understand the opportunities and challenges pertaining to Halal business in India. The purpose of this study is to explore and examine how Halal...

The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information and communication between the scientific research workers, it has opened a vast vista of entertainment and information (edutainment) for millions of people on the Internet...

Women Consumers are playing an important role in online shopping. The increasing use of internet by the women consumers in India provides an emerging prospect for online retailers. If online retailers know the factors affecting women consumers' buying behavior, then they can further develop...

This paper studies about the marketing strategies of Samsung. India is a potential market for mobile phone industry. Every mobile company sees India as 900 million mobile customers. But Indian per capita is very low. So the company manufacturing low cost mobile with various features can only...

The paper investigates early stage “modern” grocery retail adoption in an emerging market using primary household level panel data on grocery purchases in India's largest city, Mumbai. Specifically, we seek insight on which socioeconomic class is more likely to adopt, and why. We model...

Purpose: The purpose of this paper is to examine the dimensions of perceived risk, which influence consumers' purchase intention toward the retailers' private labels. Based upon the previous literature, majorly four dimensions of the perceived risk have been considered for the study. These...

This paper attempts to draw the focus of youth towards the rich heritage of the North East India region and cites case lets of several entrepreneurs who have built successful and sustainable business models