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perceived consumption needs. We provide a novel method for obtaining identification in social interactions models like ours … inequality‐neutral social welfare, by reducing peer consumption externalities. We show welfare gains of billions of dollars per …
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involvement. In assessing the nationalist discourse, debates on the morality of consumption and public and private spheres, the … book demonstrates how the Indian consumer was both imagined and informed and how the politics of consumption formed the … contemporary theories of consumption, the book collectively analyzes the development of consumer capitalism aided by the …
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Consumers are the nerve centre of the modern marketing, understanding this behaviour is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. They may not be in touch with their deeper motivations. India's consumer market is...
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