In this study, an attempt has been made to find out why investors still prefer broker-sold fund over direct-sold fund despite the superior performance of the latter. We find the sensitivity of funds flow in selected direct-sold funds and broker-sold funds in India. We do not find any evidence...

Every individual should have savings for the old age and the future uncertainties. However as all individuals come from different backgrounds and thus all of them cannot be expected to have knowledge of finance and investment concepts. In such a situation the best investment avenue available is...