The United States is among the most individualistic societies in the world. However, unlike Western European individualism, which is imbued with moral universalism, America's "rugged individualism" is instead particularistic. We link this distinctive cultural configuration to the country's...

We study the influence of agricultural labor intensity on individualism across U.S. counties. To measure historical labor intensity in agriculture we combine data on crop-specific labor requirements and county-specific crop mix around 1900. To address endogeneity we exploit climate-induced...