Nakai, Ryosuke; Todo, Yasuyuki - In: Economics Bulletin 34 (2014) 3, pp. 1814-1821
This study examines the effect of social networks on the decision to purchase consumer products among 337 rural households in Indonesia. In particular, we focus on two types of products: gas stoves and probiotic drinks. The two types are different in that the benefits of the use of gas stoves...