Prabowo, Rony; Singgih, Moses Laksono; Karningsih, Putu Dana - In: Journal of open innovation : technology, market, and … 6 (2020) 1/20, pp. 1-20
New product development is an important innovation that should be done to meet consumers’ new trends. This paper is prominent as it discusses new product development through the inactive problem perspective in SMEs in Indonesia as a way to explore customers’ expectations, which are often...
